INTERSPORT gives local sports heroes a strong showing
In their first global campaign, the sports retailer speak to people who have found their athletic calling in unconventional fields.
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Credits
View on- Agency We Are Pi/Amsterdam
- Production Company Mr Frank
- Director I Am Here
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Credits
View on- Agency We Are Pi/Amsterdam
- Production Company Mr Frank
- Director I Am Here
- CEO Alex Bennett-Grant
- Creative Director Matteo Maggiore
- Creative Director Valerio Mangiafico
- Exec Creative Director Rick Chant
- Exec Creative Director Barney Hobson
- Senior Producer Vyvy Ly
- Grade The Compound
- Sound Design Stainless Sound
- Executive Producer Miguel Teixeira
- Producer Mathilda Hedberg
- Prod. Manager Kathy Sihavong
- DP Harry Wheeler
- Editor Chris Hicks
- Editor Sjoerd Dekker
- Colourist Ruben Labree
- Sound Designer Nick Smith / (Sound Designer)
- Composer Marco Cucco
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency We Are Pi/Amsterdam
- Production Company Mr Frank
- Director I Am Here
- CEO Alex Bennett-Grant
- Creative Director Matteo Maggiore
- Creative Director Valerio Mangiafico
- Exec Creative Director Rick Chant
- Exec Creative Director Barney Hobson
- Senior Producer Vyvy Ly
- Grade The Compound
- Sound Design Stainless Sound
- Executive Producer Miguel Teixeira
- Producer Mathilda Hedberg
- Prod. Manager Kathy Sihavong
- DP Harry Wheeler
- Editor Chris Hicks
- Editor Sjoerd Dekker
- Colourist Ruben Labree
- Sound Designer Nick Smith / (Sound Designer)
- Composer Marco Cucco
We can't all be incredible footballers, champion sprinters or slippery-like-a-fish swimmers, but, as this lovely campaign from sports retailer INTERSPORT shows, many of us can find our sporty niche off the beaten track.
WE ARE Pi's campaign, which currently comprises of a Heart of Sport hero spot plus two longer-form documentary films, follow such athletes, from the stereotype-busting presence of Scotland’s strongest woman Emma-Jane Smith, to inner city London community champion Foysol Miah, training kids at the Steel Warriors gym made from upcycled melted down knives.
Spotlighting great characters, their stories brought to life by Berlin-based director duo I AM HERE, through Mr.Frank, this campaign and the tales it's yet to tell are a great insight into those who sport differently.
