Isaiah Mustafa charms in all languages for the AICP
The legendary Old Spice Guy answers the question "Can you speak Bocce?" in this hilarious call-for-entry spot from Erich & Kallman.
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Credits
View on- Agency Erich & Kallman/San Francisco
- Production Company Arts & Sciences
- Director Adam Brodie
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Credits
View on- Agency Erich & Kallman/San Francisco
- Production Company Arts & Sciences
- Director Adam Brodie
- Editor Cosmo Street/Los Angeles
- Colorist Steve Rodriguez
- Music Musicbed
- Copywriter Eric Kallman
- Talent Isaiah Mustafa
- DP Sean Meehan
- Producer Patrick Harris / (Producer)
- Executive Producer Mal Ward
- Director of Production Christa Skotland
- Head of Production Milena Milicevic
- Edit Executive Producer/Managing Director Yvette Cobarrubias
- VFX Supervisor Taylor Armstrong
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Credits
powered by- Agency Erich & Kallman/San Francisco
- Production Company Arts & Sciences
- Director Adam Brodie
- Editor Cosmo Street/Los Angeles
- Colorist Steve Rodriguez
- Music Musicbed
- Copywriter Eric Kallman
- Talent Isaiah Mustafa
- DP Sean Meehan
- Producer Patrick Harris / (Producer)
- Executive Producer Mal Ward
- Director of Production Christa Skotland
- Head of Production Milena Milicevic
- Edit Executive Producer/Managing Director Yvette Cobarrubias
- VFX Supervisor Taylor Armstrong
The Man Your Man Could Smell Like has become The Man Your Lan(gauge) Could Sound Like, in this hilarious spot for the AICP Awards.
Employing the talents of Old Spice alumni Eric Kallman and Isaiah Mustafa, the 2022 Awards entry film has a simple premise - a call-to-entry in several dialects - that is elevated by its witty copywriting and charming performance.
Directed by Arts & Sciences' Adam Brodie, the ad sees Mustafa belting out pleas in Spanish, French, Portuguese, German, Chinese, Italian, Japanese and Swedish... and an alien tongue with which we are not yet familiar.
“Everyone in the world knows who Isaiah is,” says Kallman. “And now he’s speaking to me in my language. And that’s what we think will make this film something people will relate to and want to share.”
