It matters that It Doesn't Matter
A creative at a US agency wrote a poem to explain his thoughts and feelings about being a black man in America in the 21st century. That powerful poem was then further enhanced with this accompanying short film.
)
Credits
View on- Agency BSSP/Sausalito
- Senior Art Director Alfonso Ruiz
- Editor Carlos Crooks
- Creative Director/Copywriter Zack Browne
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BSSP/Sausalito
- Senior Art Director Alfonso Ruiz
- Editor Carlos Crooks
- Creative Director/Copywriter Zack Browne
In light of the recent events in the USA, Zack Browne, Senior Copywriter at BSSP, felt compelled to articulate his feelings on racism and being a black man in America today.
Browne shared a poem with his colleagues at the agency last week. They were so moved with his heartfelt words that Browne was inspired to share his piece with the world. Then, with the help of a few of his friends and colleagues at the agency, Browne was able to bring his words to life, turning his poem into this short, powerful two-minute film, It Doesn’t Matter.
