It’s all up in the air with adidas and FARM Rio

Adidas x FARM Rio – 10 Years of Collaboration

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Agency Client Direct
Production Company Cosmo Cine
Director Gabriel Novis

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Credits

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Agency Client Direct
Production Company Cosmo Cine
Director Gabriel Novis
Color Clandestino/Brazil
Sound Pe Grande Pro
Creative Director Gabriel Oliveira
Creative Director Julia Staneck
Executive Producer Bernardo Portella

Executive Producer Guilherme Bolo
DP Bernardo Negri
Editor Dan Abraham
Editor Assistant Joao Sucupira
Sound Designer/Audio Mixer Pedro Macedo
Original Score Pedro Montagnana
Music Production Rafael Baptista

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Channelling a similar – literally – uplifting spirit as Burberry and Megaforce delivered with their 2021 Open Spaces ad, adidas and Brazilian fashion and lifestyle brand Farm Rio release a dreamy ad with flying models.

Helmed by LOS FILM's director Gabriel Novis, the campaign sees athletic beauties dressed in vivid FARM Rio prints, floating above a sand platform tethered to a hot air balloon.

As they play altinha, a popular Brazilian beach game centred on keeping the ball aloft together with chums on the beach below, they reference the collaborative nature of adidas and FARM Rio's decade-long partnership.

The joyous film was created without the use of AI, and with the help of expert skydivers who specialise in ballooning.