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Sport Relief – It’s Game On

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Let's face it, running is boring unless you have somewhere to take your mind.

Thankfully, boring is not a word we could use to describe this magically zany (and we mean that in the nicest sense of the word) spot from Pablo for Sport Relief 2020.

Featuring Linda on her Sport Relief fundraising run at the gym, It's Game On launches us into an empowering fantasy world where our jogging hero helps take on worldwide issues with surprisingly superhuman qualities - from karate kicking poverty to using new-found laser powers to zap injustice.

With a host of joyful touches from Biscuit Filmworks' Molly Manners and congrats to Electric Theatre Collective for downgrading their normally pixel-perfect work to comedically rough-and-ready levels, this spot's deliciously sweet concept is perfectly realised,

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