It's Move-In Day with American Family Insurance

The new campaign communicates a singular story of protection: At American Family Insurance, we’re here to carefully protect your dreams, your first home.

Using insights about how millennial first-time home buyers shop for homes to guide strategic partnership selections, along with the charisma of American Family brand ambassadors Drew and Jonathan Scott, American Family is stretching its marketing dollars and punching above its weight in a crowded category. 

Two examples of this include: A multi-media partnership leverages the power of Discovery Networks by capitalising on Drew and Jonathan Scott’s well-established presence on HGTV and includes custom video content, a sponsorship of HGTV’s Celebrity IOU (which stars the Scott brothers), custom vignettes featuring Scott brothers content across HGTV and DIY shows, interactive digital ad formats and custom social content.

A direct partnership with Zillow intercepts users when they are planning an upcoming move.Through this partnership, American Family owns a Marketplace page on Zillow and American Family products and services are showcased through a customised digital experience on Zillow.