It's NBA Finals time with ESPN
ESPN's new anthem film aired during the Western Conference Finals Game 1, to promote the NBA Finals.
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This commercial is part of the It's a Beautiful Time for Basketball platform, that celebrates the competitive push to the end of the season with a continuation of the visually-arresting world of “basketball utopia”, where the stars of the game clash in a vivid and celestial fantasy environment.
The commercial showcases the real scenes from the NBA season’s most epic moments this year, with a utopian basketball court floating in the clouds, just beneath the Larry O’Brien Trophy perched on a mountain summit, a nod to the pinnacle moment of the NBA season, The NBA Final.
Credits
View on- Agency Arts & Letters/Richmond
- Production Company Psyop
- Director Shane Griffin
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Credits
View on- Agency Arts & Letters/Richmond
- Production Company Psyop
- Director Shane Griffin
- Audio Facility Rainmaker Recording & Creatives
- Executive Creative Director Charles Hodges
- Director of Strategy Andy Grayson
- Executive Producer Calleen Colburn
- Senior Producer Beata Mastalerz
- Creative Director Molly Jamison, Creative Director @@ Arts & Letters/Richmond - Agency Person
- Creative Director Andrew Kong
- Creative Director Scott Hayes
- Creative Chris Kim
- Art Director Chris Kim
- Music Supervisor Casey Wheeler
- Director Loren Christiansen
- Senior Producer Andrew Gilson
- 2D Supervisor: Bruno de la Calva
- 2D Lead Kevin Kim
- Editor Loren Christiansen
- Music Post Producer Maggie Flatley
- Music Editor Justin Miller / (Sound Editor)
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Credits
powered by- Agency Arts & Letters/Richmond
- Production Company Psyop
- Director Shane Griffin
- Audio Facility Rainmaker Recording & Creatives
- Executive Creative Director Charles Hodges
- Director of Strategy Andy Grayson
- Executive Producer Calleen Colburn
- Senior Producer Beata Mastalerz
- Creative Director Molly Jamison, Creative Director @@ Arts & Letters/Richmond - Agency Person
- Creative Director Andrew Kong
- Creative Director Scott Hayes
- Creative Chris Kim
- Art Director Chris Kim
- Music Supervisor Casey Wheeler
- Director Loren Christiansen
- Senior Producer Andrew Gilson
- 2D Supervisor: Bruno de la Calva
- 2D Lead Kevin Kim
- Editor Loren Christiansen
- Music Post Producer Maggie Flatley
- Music Editor Justin Miller / (Sound Editor)
“Becoming an NBA Finals champion is the true top of the mountain of the NBA season. By showing past iconic moments and players reflected in the most prized hardware in the game, the Larry O’Brien trophy, we show how this time in the season defines legacies and creates legends. Throughout, we also show the current contenders, setting the stage for who could join their ranks as the Conference Finals and Finals unfold,” said Molly Jamison, Creative Director at Arts & Letters.
"Isn't it a beautiful time for basketball? The incredible action we’ve been witnessing during this NBA Playoffs stretch has led us to where we are now. The NBA Finals,” said Emeka Ofodile, Vice President, Sports Marketing, ESPN. “This spot is a story about the season-long journey to reach the proverbial “mountain top”, Forever defining your legacy and etching your place among past champions. We cannot wait for it to all unfold.”
