It's normal to feel not normal, say BUPA
A new campaign for the healthcare provider takes a look at what it is to feel normal.
Credits
View on- Agency MullenLowe/London
- Production Company HLA
- Director Simon Ratigan
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Credits
View on- Agency MullenLowe/London
- Production Company HLA
- Director Simon Ratigan
- Creative Director John Dean
- Creative Director Gary Marjoram
Explore full credits, grab hi-res stills and more on shots Vault

Credits
powered by- Agency MullenLowe/London
- Production Company HLA
- Director Simon Ratigan
- Creative Director John Dean
- Creative Director Gary Marjoram
What is normal? That's the question posed by this new spot created for BUPA by MullenLowe London.
Directed by Simon Ratigan through HLA London, the 60-second film features a cast of different people in different situations with an accompanying voice over asking whether it's normal to feel unable to get up for work, to feel anxious, frustrated or, possibly, to not feel anything.