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John Lewis & Partners – Let Life Happen

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Admit it, who hasn't thrown on their best gown, cranked up the Stevie Nicks and attitudes around their gaff, throwing caution (and objects) to the wind?

Well few of us could manage it with the fabulous style of John Lewis' latest pint-sized protagonist, who takes his parents' insurance policy (JL-branded, natch) to the limit with his Let life happen sweet moves and showmanship.

Created by adam&eveDDB and directed by MJZ's ever-dependable Tom Kuntz, this fun spot might be uncomfortably close to the truth for anyone currently living with an unruly offspring [editor's note: I feel seen], but for all others, the combo of wild camerawork, delicious design and thumping Edge of Seventeen riff makes it utterly endearing.

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