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Kayak – Vacuum

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Whilst the AI-pocalypse threatens a future whereby humans need not do anything, it's probably not worth writing off the assistance of machines for all tasks just yet, unless you want to take up the peculiar hobbies of the protagonists in this funny trio of spots.

KAYAK latest campaign, Don’t Do It Yourself, boldly demonstrates how ridiculous it can be to do certain things without aid, seeing a Farmer take up scaring crows, a large-lunged gent become a Vacuum, and a hungry worker Fish for his dinner.

Made in partnership with the AI-backed creative agency Supernatural, the films utilise the surreal stylings of MJZ's The Perlorian Brothers to turn a smart idea into something both weird and witty.

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