Kia teases Super Bowl spot for all-new Seltos SUV
Teaser helmed by Serial Pictures director John Hillcoat.
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Introducing one of the stars of Kia Motors’ upcoming Super Bowl commercial for the all-new 2021 Seltos SUV.
In the spot a strong and determined young boy, no more than 10 years old, enters a room teeming with journalists, flooded in a sea of flash bulbs and shutters. After making his way to the podium, he looks out across the assembled crowd and says, “First question.” A reporter quickly replies, “What keeps you going out there?” Seems innocuous enough. But for the boy, the question clearly has hidden meaning. After a moment of reflection, he responds. With a clarity of purpose few 10-year-olds have.
In the :30 big game teaser spot titled I Run For, the young boy confidently shares what keeps him going out there, and who he runs for, reflecting an inner knowing of who he is and what he stands for.
“At the heart of our “Give It Everything” philosophy is a spirit that doesn’t know quit,” said David Angelo, founder and creative chairman of David&Goliath. “This teaser illustrates that spirit and how a little hope and resilience can help you achieve anything. It sets the tone for not just a Super Bowl spot but a Super Bowl conversation.”
Credits
View on- Agency David & Goliath/Los Angeles
- Production Company Serial Pictures
- Director John Hillcoat
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Credits
View on- Agency David & Goliath/Los Angeles
- Production Company Serial Pictures
- Director John Hillcoat
- Art Director Peter Watson
- Copywriter Caleb Nyberg
- Executive Creative Director Mark Koelfgen
- Executive Creative Director Ben Purcell
- Executive Producer Curt O'Brien
- Group Creative Director Frauke Tiemann
- HP Broadcast Paul Albanese
- Head of Production Jennifer Gee
- Executive Producer Violaine Etienne
- Editing Spinach (In-House at David & Goliath)
- Editor Adam Bright
- Executive Producer Jonathan Carpio
- VFX a52
- VFX Supervisor Andy McKenna
- Head of Production Kim Christensen
- Colorist Daniel de Vue
- Executive Producer Thatcher Peterson
- Executive Producer Patrick Nugent
- Music/Sound Design RNDM ORDR
- Creative Director/Composer Rory Doggett
- Sound Designer Gus Koven
- Assistant Sound Designer Nick Tuttle
- Executive Producer Guin Frehling
- Audio Mixer Jeff Payne
- Executive Producer Melissa Elston
- Producer Tracy Broaddus
- DP Philippe Le Sourd | (DP)
- Production Designer Tim Grimes
- Assistant Editor Marshall Thompson
- Post Producer Cristy Torres
- VFX Producer Jillian Lynes
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency David & Goliath/Los Angeles
- Production Company Serial Pictures
- Director John Hillcoat
- Art Director Peter Watson
- Copywriter Caleb Nyberg
- Executive Creative Director Mark Koelfgen
- Executive Creative Director Ben Purcell
- Executive Producer Curt O'Brien
- Group Creative Director Frauke Tiemann
- HP Broadcast Paul Albanese
- Head of Production Jennifer Gee
- Executive Producer Violaine Etienne
- Editing Spinach (In-House at David & Goliath)
- Editor Adam Bright
- Executive Producer Jonathan Carpio
- VFX a52
- VFX Supervisor Andy McKenna
- Head of Production Kim Christensen
- Colorist Daniel de Vue
- Executive Producer Thatcher Peterson
- Executive Producer Patrick Nugent
- Music/Sound Design RNDM ORDR
- Creative Director/Composer Rory Doggett
- Sound Designer Gus Koven
- Assistant Sound Designer Nick Tuttle
- Executive Producer Guin Frehling
- Audio Mixer Jeff Payne
- Executive Producer Melissa Elston
- Producer Tracy Broaddus
- DP Philippe Le Sourd | (DP)
- Production Designer Tim Grimes
- Assistant Editor Marshall Thompson
- Post Producer Cristy Torres
- VFX Producer Jillian Lynes
Big Game Spot
Scheduled to air in the third quarter, Kia’s 60-second spot focuses on overcoming adversity to achieve the impossible dream. And the hardscrabble journey at the center of the story inspired Kia to establish the “Yards Against Homelessness” charitable initiative as a continuation of its “Give It Everything” brand personality.
Following the overwhelming success of the Kia Telluride, the first SUV to win the “Triple Crown” of the auto industry’s most prestigious accolades – North American Utility Vehicle of the Year; MotorTrend SUV of the Year; and Car and Driver 10 Best – the refined and right-sized all-new Seltos is set to energize the Entry SUV segment with a personality all its own.
