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Frito-Lay – Dog Car Window

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Some of the most-loved commercials feature animals living their best lives, so it's lovely to see Goodby Silverstein and Partners distil this down to its essence for Lays.

Taking a three-word approach to joy - Dog Car Window - the spot does little other than tickle the brain with its gloriously shot compendium of mutts taking in the air.

Directed by MJZ's Nick Ball, a man with a fantastic eye for the beautifully absurd, this ad hits the audience right in the happyzone with pinpoint accuracy.

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