Leroy Merlin rebuilds lives with new campaign
Turning unaware clients into volunteers, Leroy Merlin has succeeded in giving a new life to 50 NGOs for abandoned children, schools, centres for the elderly and refugees.
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Credits
View on- Agency Publicis/Milan
- Creative Director Bruno Bertelli
- Art Director Livio Gerosa
- Art Director Alice Teruzzi
- Copywriter Paolo Bartalucci
- Copywriter Francesca Ferracini
- Chief Creative Officer Cristiana Boccassini
- Executive Creative Director Davide Boscacci
- Associate Creative Director Livio Gerosa
- Associate Creative Director Paolo Bartalucci
Show full credits
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Credits
powered by- Agency Publicis/Milan
- Creative Director Bruno Bertelli
- Art Director Livio Gerosa
- Art Director Alice Teruzzi
- Copywriter Paolo Bartalucci
- Copywriter Francesca Ferracini
- Chief Creative Officer Cristiana Boccassini
- Executive Creative Director Davide Boscacci
- Associate Creative Director Livio Gerosa
- Associate Creative Director Paolo Bartalucci
This new campaign from Publicis Milan for Leroy Merlin aims to alter the history of DIY lessons, making them useful to dozens of Italian NGO’s.
The idea was simple: to move DIY lessons from the store, the place where Leroy Merlin has always given instruction to clients on how to take care of their houses, to places in bad condition that needed help rebuilding.
