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Lululemon – 24 Hours To The Fullest - Jordan Clarkson

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Created by Condé Nast and helmed by Henry DaCosta through Field Unit, this cinematic series of films for sports apparel brand Lululemon showcase the devotion of top athletes through their daily routines.  

These two episodes focus on Frances Tiafoe, an American Tennis champion and one of the highest earning professional tennis players of all time, and Jordan Clarkson, an American basketball all-star who plays on the New York Knicks. 

The films are cinematic, abstract portraits of how time is represented in Jordan Clarkson and Frances Tiafoe lives, dramatising the shifting pace of their lives from rest days and quiet moments to timed drills, sprints, and high intensity workouts.

Lululemon – 24 Hours To The Fullest - Frances Tiafoe

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