Macmillan’s powerful film poses questions
How to live your life with a life-threatening disease? The cancer charity’s latest film explores the confusion a diagnosis can cause.
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Credits
View on- Agency AMV BBDO/London
- Production Company Knucklehead/USA
- Director Charlotte Regan
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Credits
View on- Agency AMV BBDO/London
- Production Company Knucklehead/USA
- Director Charlotte Regan
- Post Produciton Time Based Arts
- Sound 750mph
- Chief Creative Officer Nicholas Hulley
- Chief Creative Officer Nadja Lossgott
- Creative Director Michael Jones
- Producer Ellie Gibb
- Producer Louisa Frost
- Producer Francis Mildmay-White
- DP Christopher Sabogal
- Editor Owen O'Sullivan
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AMV BBDO/London
- Production Company Knucklehead/USA
- Director Charlotte Regan
- Post Produciton Time Based Arts
- Sound 750mph
- Chief Creative Officer Nicholas Hulley
- Chief Creative Officer Nadja Lossgott
- Creative Director Michael Jones
- Producer Ellie Gibb
- Producer Louisa Frost
- Producer Francis Mildmay-White
- DP Christopher Sabogal
- Editor Owen O'Sullivan
One in two of us will get cancer. Which means one in two will need practical guidance and information following a diagnosis of the disease.
The latest in the 'Whatever it takes' brand platform created by AMV BBDO, this film directed by Charlotte Regan, through Knucklehead, brings to life the endless worries and questions that cancer victims might have, such as “can I still date?”, “what if I get pregnant?” and “how can I pay the mortgage?”. And the most poignant of all, “how do I tell them?”.
Titled, Whatever You Need to Ask, the ad highlights how advice on a range of issues is available via Macmillan’s Support line, as well as peer-to-peer support from the charity’s online community.
