MassiveMusic to Rock the Noga Beach in Cannes to Mark 10 Years

In the summer of 2000, the Amsterdam-based but increasingly global MassiveMusic heralded its birth with a rollicking party on the beach in Cannes during the annual International Advertising Festival. Next week, on the 23rd of June, the company will host its 10th party, celebrating its anniversary with clients and friends at an invitation-only bash on that very same beach in Cannes, the Noga Beach.

A lot has happened since 2000, the MassiveMusic partners point out.  The seed that was planted in Amsterdam, still home to MassiveMusic’s headquarters, became what they call a “friendly little tree” that started to branch out in 2004. That was when, again under the starry nights in Cannes, Producer/CEO/Managing Director Hans Brouwer jokes, “we had business intercourse with some Americans.”

As a result, MassiveMusic New York was born in 2005. An outpost in Los Angeles quickly followed, opening its doors in 2008; soon it was working on tracks for high-profile clients. A year later, ex-MassiveMusic Amsterdam Creative Director Diederik van Middelkoop set up the company’s Shanghai studio, making MassiveMusic the first international music production company with a studio in China.

Earlier this year the company reached its ultimate highpoint when they were asked to do the music for Nike’s already-famous football campaign “Write The Future.”  Says Brouwer, “When we heard we were selected to take part in this advertising saga, we realized this was the perfect crowning achievement on our 10 year anniversary.” Being a music agency, Brouwer explains, MassiveMusic specializes in writing and sourcing music for brands and their advertising campaigns, and for broadcast design and film.

The company recently chose a 10-year-old guitar virtuoso to star in their Cannes party teaser film. (Click here to watch him in action.)  “Working in an industry that is focused on what’s new all the time, becoming 10 might be considered getting old,” says Brouwer.  “But when we see kids at the age of 10 mastering an instrument, we get excited. We thought this was a good way of saying, ‘Hey, we’re only 10. See what we can do in another 10 years from now.’”

Brouwer concludes, “Now we’re entering our ‘tweens, and are celebrating this landmark with all of those who’ve helped us in the last decade. We’ve been privileged to work with the most exceptional creative minds in our industry. We’ve met thousands of dedicated and fun people through the years, both in Cannes and through the projects we’ve worked on. We made friends from Tokyo to Toronto. We’re very lucky, and we count our blessings. We're only 10. Come celebrate!”

Published June 17, 2010