MassMutual's awkward spin on a Christmas hymn
The life insurance company rewrites a classic holiday song to inspire honest and non-confrontational financial conversations this holiday season.
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Credits
View on- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/New York)
- Director Camila Zapiola
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Credits
View on- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/New York)
- Director Camila Zapiola
- Integrated Producer Jake Sharkey
- President Daniel Bergmann
- Executive Producer Fran McGivern
- Head of Production Ari Schneiderman
- Editing/Post Production Gattie and Lopez
- Color Company 3/New York
- Music Butter Music & Sound
- Audio Post Sound Lounge
- Chief Production Officer James McPherson
- VP, Integrated Producer Lauren O'Driscoll
- Executive Producer Kevin Grover
- DP Natalie Kingston
- Executive Producer Anna Petitti
- Editor/Partner Chuck Willis
- Editor Greg Ryan
- Online Editor/VFX Artist Charles Quinn
- Colorist Tim Masick
- Chief Creative Officer Andrew Sherman
- Executive Music Producer Renee Masse
- Music Producer Warren Wolfe
- Executive Creative Director/Arranger Dan Zank
- Vocalist Ian Jeffreys
- Executive Producer Dana Villarreal
- Audio Mixer/Partner/President Tom Jucarone
- Creative Director/Art Director Kevin Gentile
- Creative Director/Copywriter Mike Abell
- Designer Marcelo Bacellar
- Executive Creative Director Joe Mongognia
- Music Producer Leland Drake
- Partner Suzanne Ayello
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Credits
powered by- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/New York)
- Director Camila Zapiola
- Integrated Producer Jake Sharkey
- President Daniel Bergmann
- Executive Producer Fran McGivern
- Head of Production Ari Schneiderman
- Editing/Post Production Gattie and Lopez
- Color Company 3/New York
- Music Butter Music & Sound
- Audio Post Sound Lounge
- Chief Production Officer James McPherson
- VP, Integrated Producer Lauren O'Driscoll
- Executive Producer Kevin Grover
- DP Natalie Kingston
- Executive Producer Anna Petitti
- Editor/Partner Chuck Willis
- Editor Greg Ryan
- Online Editor/VFX Artist Charles Quinn
- Colorist Tim Masick
- Chief Creative Officer Andrew Sherman
- Executive Music Producer Renee Masse
- Music Producer Warren Wolfe
- Executive Creative Director/Arranger Dan Zank
- Vocalist Ian Jeffreys
- Executive Producer Dana Villarreal
- Audio Mixer/Partner/President Tom Jucarone
- Creative Director/Art Director Kevin Gentile
- Creative Director/Copywriter Mike Abell
- Designer Marcelo Bacellar
- Executive Creative Director Joe Mongognia
- Music Producer Leland Drake
- Partner Suzanne Ayello
The holiday season tends to be the time for those awkward dinner conversations that no one wants to have, especially when the subject of money arises.
Awkward Silence Night, created by Grey and directed by Camila Zapiola through Stink, shows a family sharing a Christmas dinner with concerned looks on their faces, as the family member at the head of the table leads an uncomfortable discussion around finances.
A humorous spin on the classic holiday song Silent Night is playing in the background, comedically framing the fraught atmosphere around the dinner table.
The campaign reflects the brand's ambition to normalise the uncomfortable and taboo topics of personal finances and help to open up honest, and hopefully less awkward, conversations this Christmas.
