McDonald's launches an infinite debate into space
A Big Mac with different ingredient from the Big Mac Original, is it really a Big Mac?
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A Big Mac with different ingredient from the Big Mac Original, is it really a Big Mac?
Each new recipe variation (Big Mac BLT, Big Mac Bacon etc.) provokes a debate within the Big Mac fan base. Between the irreducible conservative of the original recipe and the one for whom a revisited Big Mac is sometimes even better than the Big Mac Original, the debate is not about to stop!
In line with the saga deployed in recent years, McDonald’s and TBWA\Paris create a new opus for the release of the Big Mac Chicken further pushing this endless debate: in space.
Two protagonists debate fervently, in a space shuttle, with the only argument being "Chicken", "Not chicken". A running gag that goes on and on and that fails to resolve the debate…
Credits
View on- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA France)
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Credits
View on- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA France)
- Post Production/Sound ELSE (In-House at TBWA France)
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Olivier Mularski
- Copywriter David Philip
- Post Producer Severine Damolini
- Post Producer Eleonore Girard
- Head of Music & Sound Olivier Lefebvre
- Sound Producer Fabrice Pouvreau
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Credits
powered by- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA France)
- Post Production/Sound ELSE (In-House at TBWA France)
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Olivier Mularski
- Copywriter David Philip
- Post Producer Severine Damolini
- Post Producer Eleonore Girard
- Head of Music & Sound Olivier Lefebvre
- Sound Producer Fabrice Pouvreau
