MLA sends Aussies to exile
Boasting, dobbing, and drinking kombucha are but a few of the plethora of sins that see Australians banished to an infinite cultural abyss, in The Monkeys' brilliantly tongue-in-cheek campaign for Meat and Livestock Australia.
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Credits
View on- Agency The Monkeys/Sydney
- Production Company MOFA
- Director Yianni Warnock
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Credits
View on- Agency The Monkeys/Sydney
- Production Company MOFA
- Director Yianni Warnock
- Editing ARC EDIT
- Music/Sound MassiveMusic/Sydney
- Executive Producer Claire Thompson
- DP Lachlan Milne
- Production Designer Sam Lukins
- Editor Phoebe Taylor
- Executive Producer Daniel Alexander Fry
- Colorist Trish Cahill
- Executive Producer Katrina Aquilia
- Composer Haydn Walker
- Sound Designer Simon Kane
- Chief Creative Officer Tara Ford
- Co-Founder/Group Chief Creative Officer Scott Nowell
- Creative Emmalie Narathipakorn
- Creative Seamus McAlary
- Creative Director Scott Dettrick
- HP Penny Brown
- Post Producer Elliot Liebermann
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Credits
powered by- Agency The Monkeys/Sydney
- Production Company MOFA
- Director Yianni Warnock
- Editing ARC EDIT
- Music/Sound MassiveMusic/Sydney
- Executive Producer Claire Thompson
- DP Lachlan Milne
- Production Designer Sam Lukins
- Editor Phoebe Taylor
- Executive Producer Daniel Alexander Fry
- Colorist Trish Cahill
- Executive Producer Katrina Aquilia
- Composer Haydn Walker
- Sound Designer Simon Kane
- Chief Creative Officer Tara Ford
- Co-Founder/Group Chief Creative Officer Scott Nowell
- Creative Emmalie Narathipakorn
- Creative Seamus McAlary
- Creative Director Scott Dettrick
- HP Penny Brown
- Post Producer Elliot Liebermann
In this wonderfully entertaining spot directed by Yianni Warnock through MOFA, Meat and Livestock Australia comedically calls out Aussies for their over use of the term 'Un-Australian', and re-examines what it truly means to live Down Under.
With fun VFX, the film sees unsuspecting citizens, and entire buildings, vanishing with a puff of air and sent to a desert landscape playfully known as ‘Un-Australia’.
In this barren alternate reality, we are introduced to the ostracised Aussies who confess to us their cultural crimes, before witnessing ‘Lambassador’ Sam Kekovich magically appear in a cloud of smoke.
With anything from putting onions on your sausage to eating pies with cutlery standing you in good stead for earning the dishonourable title these days, Kekovich declares that it's time for citizens to set their differences aside, and rethink what it means to be a modern Australian, over the one thing they can all agree on: a sizzling lamb BBQ.
