MyBuilder summons some serious house music
With a new take on the Tom Jones classic Delilah, Wieden+Kennedy London's playful spot sees delightful dwellings belt out tradesman tips.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Agile Films
- Director Noah Harris
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Agile Films
- Director Noah Harris
- Executive Creative Director Tony Davidson
- Editor Stitch
- Post Production Agile Films
- Grade Jason Wallis / (Colorist)
- Composer/Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Music Mr Pape
- DP Theo Garland
- Producer Emma Bewley
- Chief Strategy Officer Ben Armistead
- Producer Natasha Johnson
- Creative Ruby Norman-Curran
- Creative Francesca Van Haverbeke
- Creative Anne-Grit Maier
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Agile Films
- Director Noah Harris
- Executive Creative Director Tony Davidson
- Editor Stitch
- Post Production Agile Films
- Grade Jason Wallis / (Colorist)
- Composer/Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Music Mr Pape
- DP Theo Garland
- Producer Emma Bewley
- Chief Strategy Officer Ben Armistead
- Producer Natasha Johnson
- Creative Ruby Norman-Curran
- Creative Francesca Van Haverbeke
- Creative Anne-Grit Maier
If houses could talk, what would they say? More importantly, what would they sing?!
So forms the insight behind Wieden+Kennedy London's utterly charming new campaign for find-a-tradesperson service MyBuilder, which sees houses, switches and even a sink warble questions and tips about where to find the right person to bring them up to spec.
Impressively using puppetry (albeit on a large scale) over CGI, Noah Harris' direction brings character to every crooner, resulting in a commercial that's will delight as much as cause some serious earworm headaches.
“Our industry can be obsessed with technology," comments Tony Davidson, Executive Creative Director at Wieden+Kennedy London, "sometimes to the detriment of the work. So we revelled in the chance to create a playful campaign for MyBuilder, which celebrates some of advertising’s most enduring lessons - the value of reworking catchy songs, creating charming characters and honing craft, rather than relying on CGI.
