NAB’s new campaign is a wild world of finance
Alt.vfx partners with Good Oil and TBWA for NAB’s Wild World of Finance campaign.
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NAB, in collaboration with visual effects studio Alt.vfx, Good Oil and TBWA announce the launch of a commercial campaign aimed at navigating the complexities of modern finance.
In the first instalment, a wild CG highchair and stampede of baby furniture take centre stage. Through a mix of live action and CGI, Alt.vfx replicates the chaotic energy of a wild cattle herd, highlighting the idea that managing finances can often feel like wrangling a wild beast.
Titled Wild Cot, the second instalment of the campaign introduces viewers to a fully CG-modelled cot brought to life with dynamic animation reminiscent of a wild bull. This representation captures the untamed nature of financial challenges, highlighting the need for expert guidance in navigating turbulent markets.
“Through integration of the live-action shots and 3D elements, we were able to add extra CG elements to help the narrative that couldn't be captured in camera” says VFX Supervisor, Dave Edwards. “Another great example of how CG can tell a story”.
