NASCAR’s new year’s revolution
You know you’re in for a wild season when everyone’s ready to get back in the cockpit and the ad agency isn’t afraid to throw a little smack talk around.
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Credits
View on-
- Production Company Supply & Demand
- Director Joseph Kahn
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Credits
View on- Production Company Supply & Demand
- Director Joseph Kahn
- Executive Producer Tim Case
- Executive Producer Charleen Manca
- Head of Production Nathan de la Rionda
- Edit Company Lucky Day
- Executive Producer Christopher Vanderloo
- VFX Company La Huella VFX
- Colorist Tom Poole
- Colorist Assistant Jenny Montgomery
- Executive Producer Alexandra Lubrano
- Senior Producer Ron Mohrhoff
- Editor Dylan Sylwester
- VO Ron Perlman
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Credits
powered by- Production Company Supply & Demand
- Director Joseph Kahn
- Executive Producer Tim Case
- Executive Producer Charleen Manca
- Head of Production Nathan de la Rionda
- Edit Company Lucky Day
- Executive Producer Christopher Vanderloo
- VFX Company La Huella VFX
- Colorist Tom Poole
- Colorist Assistant Jenny Montgomery
- Executive Producer Alexandra Lubrano
- Senior Producer Ron Mohrhoff
- Editor Dylan Sylwester
- VO Ron Perlman
There is a certain culture around car racing, and NASCAR is a strange, multi-gear, shifting beast of a machine, and it is not without drama.
Capitalizing on in-jokes and recent history, Best Season Ever is an ad for the fans. NASCAR takes on the role of the dramatist as it pokes fun at itself, the scandals, penalties, rivalries, and crashes that make the sport so much bigger than just what you see on the track. With intense editing and an eye for the cinematic, the piece reads as the trailer a multi-episode high concept drama.
Which, if you’re into NASCAR, isn’t that far from the truth. So, children, ladies, gentlemen, and the rest of us...boogidy, boogidy, boogidy, let’s go racing! The piece was directed by Joseph Kahn of Supply & Demand, with editing from Lucky Day's Dylan Sywester.
