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National Art Pass – Art Fund

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This colourful spot, directed by Ivo Sousa through Untold Studios, launched as part of Pablo’s campaign titled The More You See, the More You See for Art Fund, and is designed to inspire people to get a National Art Pass.

The campaign, which traverses print, DOOH and social, is centred around the insight that the more art and culture we ingest, the more it opens us up to new perspectives and broadens our understanding of the world. 

The film expands this idea by blending live action, animation, and 3D art into a mind-bending journey of packed full of vibrant imagery, representing not only the objects you might find in a museum, but also the exhilarating feeling of discovering something new. 

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