Need a distraction from your phone? Try driving
NZTA positions the car as a refuge from your attention-demanding device in this clever campaign out of Clemenger BBDO Wellington.
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Credits
View on- Agency Clemenger BBDO/Wellington
- Production Company Sweetshop/Australasia
- Director Jakob Marky
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Credits
View on- Agency Clemenger BBDO/Wellington
- Production Company Sweetshop/Australasia
- Director Jakob Marky
- Post Production Perceptual Engineering
- Executive Producer Fiona King
- Executive Producer Ben Dailey
- Producer Larisa Tiffin
- Editor Jo Scott
- Flame Artist Jon Baxter
- Colorist Julien Alary
- Sound Designer Cam Ballantyne
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Clemenger BBDO/Wellington
- Production Company Sweetshop/Australasia
- Director Jakob Marky
- Post Production Perceptual Engineering
- Executive Producer Fiona King
- Executive Producer Ben Dailey
- Producer Larisa Tiffin
- Editor Jo Scott
- Flame Artist Jon Baxter
- Colorist Julien Alary
- Sound Designer Cam Ballantyne
We love our phones. We can’t live, eat lunch or go to the toilet without them.
We're addicted to the buzz of notifications, the ding of messages, the endlessly refreshing feeds... to the point that we can't help checking our glowing screens behind the wheel.
Recent surveys of young Australian and New Zealand drivers show that 43 per cent will try not to use their phones while driving but end up doing so anyway - with potentially fatal consequences.
To highlight the problem, NZ Transport Agency and Clemenger BBDO Wellington have come up with a clever campaign that positions the car as a safe haven from the never-ending stream of likes, tags, memes, messages and emails - in short, a place where young people can be free from the distraction of their phones, and resist its constant pull for their immediate attention. And breathe...
The spot was directed by Jakob Marky through Sweetshop Australasia.
