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Twizzlers – Cold Case

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In its inaugural campaign for Twizzlers, Droga5 New York has taken the phrase 'chew on it' quite literally, resulting in an entertaining trio of spots which sees characters resolving life's biggest questions (well, sort of) while chomping on the snack.

In Cold Case [top], a cop ponders a crime scene - but what he's really wondering is how not to invite a colleague to his birthday party; in Second Thoughts, a bride suffers cold feet about a work email with too many exclamation marks; while in Only The Road Knows, one half of a couple silently considers the existential question: is he too old to start skateboarding?

The spots were directed by Kristoffer Borgli via Furlined

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