Nestlé’s Sweetarts Campaign Uses World’s Fastest Cinebot To Capture Slow-Mo Joy
Spot directed by John Poliquin.
It’s entertaining to watch kids go berserk over a pinata, but it’s even more fun to see how adults act when it’s their turn to grab for candy. The newest spot from Nestle’s SweeTARTS not only glories in the final strike that breaks open a piñata—it takes the speed of a sugar rush and savors it in extreme slow motion thanks to its high tech equipment.
For the “Gotta Get It” :15 TV and digital spot, Los Angeles-based Dailey, Nestle’s AOR, traveled all the way to Mexico City to usea Phantom Flex camera with a high-speed motion control arm called “The Bolt” to capture the piñata’s burst at 1000 frames per second. Reportedly the world’s fastest camera robot, The Bolt’s ability to follow falling objects enabled the spot to trace the trajectory of the brand’s new gummies, ropes and chewy candies with remarkable precision as they flew toward actors’ outstretched hands and open mouths.
“Dailey was a great partner as we created a spot that captures the energy and entertainment value of the confections category—as well as SweeTARTS’ unique personality,” said Meghan Erickson, Marketing Manager, Nestle. “There’s no greater thrill than when a piñata breaks, and that’s just how we feel about our newest products. What better way to illustrate how much SweeTARTS has to offer than to show a piñata literally bursting with variety?”
The spot was directed by John Poliquin from Derby.
