New Film By Henry Mason Tells Parents To 'Let Them Fall'
Spot directed by Quad director Henry Mason.
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In this film for the French Federation of Cardiology, Quad director Henry Mason shows his ability to capture genuine, spontaneous performances in this unflinching look at why it's important to let your kids run around, and yes, even fall and hurt themselves. Just one hour of activity a day reduces their risk of developing heart disease.
Shot in Marseille, the campaign by French agency Les Gaulois is a response to research showing that 5-17 year olds are becoming less active, while spending more time seated in front of screens and thus losing up to 25% of their cardiovascular capacity
