New spot for Rao's Homemade celebrates home cooking
Over the last few months, Americans have returned to their kitchens, rediscovering their love for home cooking and family mealtime.
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Over the last few months, Americans have returned to their kitchens, rediscovering their love for home cooking and family mealtime.
Delicious, slow simmered sauce brand Rao’s Homemade has seen this shift affect their business in a big way, growing exponentially during COVID, and recognized this as an opportunity to introduce itself to new consumers, showing how the unrivaled taste of its products is a direct result of its commitment to delicious ingredients like naturally sweet Italian tomatoes and homemade values. This past weekend, the brand launched a new integrated campaign to underscore that point just as we edge into the start of comfort food season.
Created in partnership with its lead agency, Sausalito-based Butler, Shine, Stern & Partners (BSSP) Rao’s Homemade: Make Every Day Delicious officially launched with the airing of a 30-second spot during the Primetime EMMY Awards.
Credits
View on- Agency BSSP/Sausalito
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- Director Marcus Nilsson
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Credits
View on- Agency BSSP/Sausalito
- Director Marcus Nilsson
- Executive Producer Fearghal O'Dea
- Group Creative Director Nicole Michels McDonagh
- Senior Art Director Alfonso Ruiz
- Senior Copywriter Zack Browne
- Edit Company NOMAD Editing Company
- Editor Val Thrasher
- Colorist Josh Kirschenbaum
- Managing Director Susye Melega
- Retouching Neon/New York
- Audio Post One Union Recording Studios
- Audio Mixer Isaac Olsen
- Photographer Marcus Nilsson
- Assistant Editor Grace Romstad
- Producer Gabrielle Page
- Director of Planning Daniella Aviel
- Strategy Director Jake Bayham
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BSSP/Sausalito
- Director Marcus Nilsson
- Executive Producer Fearghal O'Dea
- Group Creative Director Nicole Michels McDonagh
- Senior Art Director Alfonso Ruiz
- Senior Copywriter Zack Browne
- Edit Company NOMAD Editing Company
- Editor Val Thrasher
- Colorist Josh Kirschenbaum
- Managing Director Susye Melega
- Retouching Neon/New York
- Audio Post One Union Recording Studios
- Audio Mixer Isaac Olsen
- Photographer Marcus Nilsson
- Assistant Editor Grace Romstad
- Producer Gabrielle Page
- Director of Planning Daniella Aviel
- Strategy Director Jake Bayham
Do Delicious explores what delicious means to the brand, using a montage of still imagery to capture real people in the kitchen. The agency tapped sought-after chef-turned-photographer Marcus Nilsson to explore how real families and roommates gather together to make their favourite dishes and share meals. He was tasked with showing the power of delicious food – from close ups of heaping pasta dishes to slow simmered Italian tomatoes – the spot highlights the fact that delicious ingredients (and good company) leads to delicious food.
In addition to the nation-wide broadcast spot, the campaign includes a series of shorter cuts which will run across digital, connected TV, YouTube and social.
