Nike campaign takes a Maverick approach
W+K Amsterdam tells the story of NBA star Dirk Nowitzki via an old-school comic book and animated film.
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Post Production Wizz/Quad Group
- Sound Design Wave Recording Studios/Amsterdam
- Music Beatworms
- VO Steve Nash
- DP Chris Zamoscianyk
- Post Producer Frederic Gehant
- Sound Designer Randall MacDonald
- Composer Cam Ballantyne
- Art Director Jeffrey Lam
- Copywriter Alex Bower
- Creative Director Evgeny Primachenko
- Creative Director Craig Williams
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- HP Joe Togneri
- Producer Endy Hedman
- Talent Dirk Nowitzki
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Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Post Production Wizz/Quad Group
- Sound Design Wave Recording Studios/Amsterdam
- Music Beatworms
- VO Steve Nash
- DP Chris Zamoscianyk
- Post Producer Frederic Gehant
- Sound Designer Randall MacDonald
- Composer Cam Ballantyne
- Art Director Jeffrey Lam
- Copywriter Alex Bower
- Creative Director Evgeny Primachenko
- Creative Director Craig Williams
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- HP Joe Togneri
- Producer Endy Hedman
- Talent Dirk Nowitzki
For proof that print isn't dead, look no further than this cool campaign from Nike and Wieden+Kennedy Amsterdam, which recounts the dazzling career of NBA star Dirk 'The Maverick' Nowitzki.
During his 21 years in the NBA, Nowitzki was the league’s highest-scoring European, the first big man to shoot threes and the original stretch four. Now, those achievements have been enshrined in rhyme and illustrated in splashy comic-book style in a limited-edition book.
With just 41 copies issued (to match the number on Nowitzi’s jersey), the agency expanded the campaign by turning the book into an online film, transforming the illustrations into moving animations and getting one of Nowitzki’s best friends – fellow NBA legend Steve Nash – to narrate it.
