Watching this Energy Upgrade California ad will actually help you save energy
By dimming the lights in this happy-go-lucky spot, the energy consumption of your device is up to 20% lower.
)
Credits
View on- Agency DDB California
- Production Company SMUGGLER
- Director Filip Engstrom
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency DDB California
- Production Company SMUGGLER
- Director Filip Engstrom
- Chief Creative Officer Ari Weiss
- Executive Creative Director Ben Wolan
- Group Creative Director Mark Krajan
- Associate Creative Director Aubrey Day
- Senior Copywriter Boomer Cruz
- Head of Production (HP) Marla Ulrich
- Senior Producer Sam Petersson
- HP Andrew Colon
- Line Producer Francesca Lentini
- DP Par M Ekberg
- Editor Stewart Reeves
- Executive Producer Marlo Baird Kinsey
- Colorist Tim Stipan
- Executive Producer Matt Moran
- Post Producer JR Tuason
- Executive Producer Paul Abatemarco
- VFX Supervisor Jake Montgomery
- Flame Artist Mark Holden
- Producer Justine Pregler
- Executive Producer Asher Edwards
- Engineer Joaby Deal
- Lead FLame Benoit Mannequin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB California
- Production Company SMUGGLER
- Director Filip Engstrom
- Chief Creative Officer Ari Weiss
- Executive Creative Director Ben Wolan
- Group Creative Director Mark Krajan
- Associate Creative Director Aubrey Day
- Senior Copywriter Boomer Cruz
- Head of Production (HP) Marla Ulrich
- Senior Producer Sam Petersson
- HP Andrew Colon
- Line Producer Francesca Lentini
- DP Par M Ekberg
- Editor Stewart Reeves
- Executive Producer Marlo Baird Kinsey
- Colorist Tim Stipan
- Executive Producer Matt Moran
- Post Producer JR Tuason
- Executive Producer Paul Abatemarco
- VFX Supervisor Jake Montgomery
- Flame Artist Mark Holden
- Producer Justine Pregler
- Executive Producer Asher Edwards
- Engineer Joaby Deal
- Lead FLame Benoit Mannequin
It's one thing to have an ad that encourages you to save energy. It's another thing altogether to have one that actually does the energy-saving for you.
In this playful spot for Energy Upgrade California, DDB San Francisco have put their money where their mouth is and actually delivered on a commercial that actually reduces the energy consumption needed to view it. According to the agency, by darkening the screen, playing back the spot can make the energy consumption of your device is up to 20% lower than an average commercial.
Helped by the brightness of the upbeat tune and cheery imagery from Smuggler director Filip Engstrom, this is one gloomy spot that isn't set to depress.
