Nike spins an everyday yarn
This invigorating spot for the sportswear brand features eight influential women whirling around the streets of NYC.
)
Credits
View on- Agency Client Direct
- Production Company Andre Bato LLC
- Director Audrey Ellis Fox
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Client Direct
- Production Company Andre Bato LLC
- Director Audrey Ellis Fox
- Score & Sound Design JEAN
- Executive Producer Maximilian Kurzweil
- Creative Director Olivia Fiakow
- Producer Maya Yergo
- Production Manager Nicole Hansen
- Production Coordinator Ralph Lopez
- DP Arseni Khachaturan
- Editor Nicky Keros
- Editor Audrey Ellis Fox
- Colorist Dante Pasquinelli
- Sound Design Ayo Douson
- VFX Producer Dmitry Bocharov
- VFX Valentyn Grosu
- Senior Creative Director Ayca Acun
- Art Director Jeanie Mordukhay
- Designer Isabella Trias
- Creative Producer Jake Kelly
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Andre Bato LLC
- Director Audrey Ellis Fox
- Score & Sound Design JEAN
- Executive Producer Maximilian Kurzweil
- Creative Director Olivia Fiakow
- Producer Maya Yergo
- Production Manager Nicole Hansen
- Production Coordinator Ralph Lopez
- DP Arseni Khachaturan
- Editor Nicky Keros
- Editor Audrey Ellis Fox
- Colorist Dante Pasquinelli
- Sound Design Ayo Douson
- VFX Producer Dmitry Bocharov
- VFX Valentyn Grosu
- Senior Creative Director Ayca Acun
- Art Director Jeanie Mordukhay
- Designer Isabella Trias
- Creative Producer Jake Kelly
The zingy Nike spot was created in-house and helmed by Odelay Film’s Audrey Ellis-Fox, who’s known for her surreal cinematography and her mission to ‘unponcyfy’ fashion norms by eschewing the usual pouty, hip-swaying, hair-flicking models.
Titled Concrete Runway, it celebrates the women's individuality as it follows them – almost literally – spinning around New York, going about ordinary tasks and having a giggle.
Among the impressive list of women featured are the fastest woman in the world, sprinter Shar’Carri Richardson, footballer Margaret ‘Midge’ Purce and the body-positive model Diana Veras.
Ellis-Fox commented: “The campaign was born out of a desire to tear down exclusivity in fashion. We set out to make a fun, fast-paced spot that pushes boundaries in self expression by showcasing unexpected moments in everyday life that can serve looks. No matter where you are, anyone can steal the show on the concrete runway."
