Tennis Australia hits the ground running
The country’s governing body for tennis launches an action-packed spot celebrating the unique way Aussies play and enjoy the game.
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Credits
View on- Agency BMF/Sydney
- Production Company BUCK/Australia
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Credits
View on- Agency BMF/Sydney
- Production Company BUCK/Australia
- Design Lead Matthew Hughes
- Associate Creative Director Luke Saunders
- Executive Producer Erica Ford
- Senior Producer Jordan Howes
- Animation BUCK/Australia
- Sound/Music Otis Studios
- Chief Creative Officer Alex Derwin
- Executive Creative Director Gareth O'Brien
- Creative Director Casey Schweikert
- Creative Director Rees Steel
- Designer Sam Scopelliti
- Head of Art & Design Lincoln Grice
- Head of TV Jenny Lee-Archer
- Producer Jessica Vella
- Creative Services Director Clare Yardley
- Director of Production (HP) Karen Liddle
- Finishing Artist Stacey Harrad Chantler
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BMF/Sydney
- Production Company BUCK/Australia
- Design Lead Matthew Hughes
- Associate Creative Director Luke Saunders
- Executive Producer Erica Ford
- Senior Producer Jordan Howes
- Animation BUCK/Australia
- Sound/Music Otis Studios
- Chief Creative Officer Alex Derwin
- Executive Creative Director Gareth O'Brien
- Creative Director Casey Schweikert
- Creative Director Rees Steel
- Designer Sam Scopelliti
- Head of Art & Design Lincoln Grice
- Head of TV Jenny Lee-Archer
- Producer Jessica Vella
- Creative Services Director Clare Yardley
- Director of Production (HP) Karen Liddle
- Finishing Artist Stacey Harrad Chantler
In preparation for the Australian Open tournament in January, Tennis Australia has launched this vibrant, mixed-media campaign, highlighting how no country does tennis quite like them.
Created by BMF through BUCK, the spot is a montage of tense game footage artfully woven together with colourful splashes of animation, emphasising the contrast between the competitiveness and relaxed social atmosphere of Australian tennis.
The film is part of the company’s long-term brand platform, titled Hits Different, which will be rolled out across all Tennis Australia’s events and participation initiatives.
