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Nike – More Than Warmth

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Created for Nike China by Wieden+Kennedy Shanghai and directed by Henry Scholfield through production studio HAMLET, this exceptionally cool spot is set in a magical snowy landscape where scientists test garments in a labyrinthine research centre. 

The film, titled More Than Warmth, is gorgeously designed, with futuristic flourishes and flashes of rich colour and organic forms that contrast the icey white space-age setting. 

Zhong How, W+K Shanghai Creative Director commented: “To truly test the warmest products, we had to create an entire world of cold; and in it, innovators who are obsessed with warmth. Creating the tests and building this world was such a fun and creative process”. 

While Scholfield said: “Each test, and the base concept of the experimental designs was conceived around the principles of ‘what if’ and ‘why nots’… a lot of sideways logic but in the end there is a reason for everything (we promise!)."

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