Norway’s largest workplace couldn't bee any sweeter
After 93 years in business, Norwegian brand Honningcentralen (The Honey Central)'s TV debut is an adorable campaign presenting a buzzy workforce.
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Credits
View on- Agency Atyp/Oslo
- Production Company In-House at Agency
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Credits
View on- Agency Atyp/Oslo
- Production Company In-House at Agency
- Sound Verdens Sterkeste Mann
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Credits
powered by- Agency Atyp/Oslo
- Production Company In-House at Agency
- Sound Verdens Sterkeste Mann
When a 93-year-old business makes its TV and social debut, you'd expect there to be a bit of a buzz.
For Norwegian brand Honningcentralen (The Honey Central), the buzz is more than a bit, as they put their 'employees' of flower fields, busy bees, beehives and bee-keepers at the forefront in a charming campaign presenting Norway’s Largest Workplace.
With a series of low-budget, single shot commercials, agency Atyp Oslo presents the product´s pureness, craftsmanship behind it and the bees’ significance, all delightfully highlighted with some smart copywriting and calming simplicity.
NB: No bees were harmed during shooting, but the DOP got a sting on his ear....
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