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O2 – When It Suits You

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Created by VCCP London, and directed by Dave Laden through Hungry Man, the spot launches O2’s Switch Up campaign that allows customers to switch to a new phone whenever it suits them.

Riffing on the concept of ‘now’ Bubl pops up and out of a range of unexpected locations, from freezers, to birthday cakes to paintings, to proffer a bemused customer a new phone.

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