Olly Alexander’s sweet sensation
Years & Years and Galantis’ new track Sweet Talker gets a fantastical confectionary-themed promo.
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Credits
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- Production Company Partizan/UK
- Director Sophia Ray
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Credits
View on- Production Company Partizan/UK
- Director Sophia Ray
- Production Service Four Elementz
- Producer Mayling Wong
- Producer Rosen Savkov
- Producer Lyubo Yonchev
- Editor Sam Allen
- Colorist Jonny Thorpe
- DP Nikita Popkov
- VFX Artist Jordan Markov
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Credits
powered by- Production Company Partizan/UK
- Director Sophia Ray
- Production Service Four Elementz
- Producer Mayling Wong
- Producer Rosen Savkov
- Producer Lyubo Yonchev
- Editor Sam Allen
- Colorist Jonny Thorpe
- DP Nikita Popkov
- VFX Artist Jordan Markov
Packed with delicious design flourishes, this scrumptious music video was directed by Sophia Ray through Partizan.
Featuring a cast of camp knights and crazy cakes, the film sees the Years & Years’ singer dancing with a sexy beast while trying to escape from an enchanted castle.
Sophia Ray said the video was inspired by “iconic fantasy films like Labyrinth and Gretel and Hansel – a sickly sweet but dark take on a fairytale.
“The concept behind the video takes the Greek mythical tale of King Midas, and turns it on its head, where Olly finds a magic sword in his escape through this castle, that turns anyone he slays into candy.
“Olly had some amazing references and a real clear aesthetic style when it came to the brief for this video, full of whimsy, fashion and fantasy – it got me excited straight away to start coming up with ideas from his mood boards.”
