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ON running – Night Runner

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Directed by Stefan Hunt through Untold Studios, this climactic, thirty-second campaign for the sports shoe brand takes inspiration from scary movies tropes. 

In a dark corner of NYC, a sudden glowing light captures the attention of passers by, who stare in awe as a figure emerges from the fog. Tension rises as cinematic shots capture a young woman holding her phone camera up in anticipation. 

Combining wide lens shots and camera trickery, a Cloudmonster trainer stomps into the spotlight, Godzilla-style, and a runner clad in luminous running gear appears from the shadows.  

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