OnePlus’s multitasking marvel
The phone brand unveils its latest tech innovation with comic films symbolising a joyful freedom from loading lag or app-switching misery.
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Credits
View on- Agency Ugly/Shanghai
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ugly/Shanghai
In its first partnership with the Shanghai-based agency Ugly, OnePlus’s campaign reveals how the new OnePlus 12R is ideal for mobile gamers, facilitating easy transition from gaming to everyday tasks.
Shot by French-Japanese film director Alice Kunisue, the two surreal 30-second films play with visual metaphors – No Reloading depicting slow speeds and Multitasking being a rather bonkers analogue analogy featuring a dual-purpose dog walk.
Credits
View on- Agency Ugly/Shanghai
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ugly/Shanghai
