Oreo’s sweet swivels of destiny
The Martin Agency's Big Game ad for the biscuit brand turns a coin toss into a cookie twist in a fantastical film featuring Kris Jenner.
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Credits
View on- Agency The Martin Agency/Richmond
- Production Company Hungry Man
- Director Dave Laden
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Credits
View on- Agency The Martin Agency/Richmond
- Production Company Hungry Man
- Director Dave Laden
- Executive Producer Caleb Dewart
- Executive Producer Kim Dellara
- Head of Production Marian Harkness
- Production Service Tonic Films/Mexico
- Executive Producer Susie Neill
- Edit/VFX/Post Production/Audio Post Harbor Picture Company
- Executive Producer TJ Sponzo
- Executive Producer Casey Swircz
- Head of Production Tia Perkins
- VFX Creative Director Kyle Cody
- Senior Post Producer Elyse Robinson
- Senior Audio Producer Lauren Boyle
- Music/Sound Design Walker
- Managing Director Sara Matarazzo
- Executive Music Producer Dottie Scharr
- Audio Mixer Jacob Brody
- Music Editor Garrett Chabot
- Talent Kris Jenner
- Chief Creative Officer Danny Robinson
- Executive Creative Director Jordi Martinez Ortega
- Creative Director Brittany Tooker
- Associate Creative Director Cat Williams
- Producer Josh Goldstein
- Associate Creative Director Elisa Werbler
- Head of Production Carol Powley
- DP Jo Willems
- Production Designer Michael Krantz
- Executive Producer John Riddle
- Executive Producer Michelle Price
- Senior Editor Heidi Black
- Editor Matt Badger
- Assistant Editor Tiffany Taveras
- Colorist Karol Cybulski
- Senior VFX Producer Bindy St Leger
- Senior Color Producer Katie Andrews
- Assistant Editor Nick O'Neill
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Martin Agency/Richmond
- Production Company Hungry Man
- Director Dave Laden
- Executive Producer Caleb Dewart
- Executive Producer Kim Dellara
- Head of Production Marian Harkness
- Production Service Tonic Films/Mexico
- Executive Producer Susie Neill
- Edit/VFX/Post Production/Audio Post Harbor Picture Company
- Executive Producer TJ Sponzo
- Executive Producer Casey Swircz
- Head of Production Tia Perkins
- VFX Creative Director Kyle Cody
- Senior Post Producer Elyse Robinson
- Senior Audio Producer Lauren Boyle
- Music/Sound Design Walker
- Managing Director Sara Matarazzo
- Executive Music Producer Dottie Scharr
- Audio Mixer Jacob Brody
- Music Editor Garrett Chabot
- Talent Kris Jenner
- Chief Creative Officer Danny Robinson
- Executive Creative Director Jordi Martinez Ortega
- Creative Director Brittany Tooker
- Associate Creative Director Cat Williams
- Producer Josh Goldstein
- Associate Creative Director Elisa Werbler
- Head of Production Carol Powley
- DP Jo Willems
- Production Designer Michael Krantz
- Executive Producer John Riddle
- Executive Producer Michelle Price
- Senior Editor Heidi Black
- Editor Matt Badger
- Assistant Editor Tiffany Taveras
- Colorist Karol Cybulski
- Senior VFX Producer Bindy St Leger
- Senior Color Producer Katie Andrews
- Assistant Editor Nick O'Neill
It's a little known fact that pivotal moments throughout history have been decided by people separating Oreos to see if the cream stays on the right or the left side.
In Twist On It, an epic romp through the ages directed by Dave Laden through Hungry Man, cave-dwellers choose to evade a meteor, a hapless Grecian guard welcomes a dodgy wooden horse into Troy and, further down the ages, bemused angels watch as Kris Jenner makes a call on whether the Kardashians should get into reality shows.
Michelle Deignan, VP of US Oreo, suggests the twists might persist… “We see the Big Game launching what is going to be a playful, provocative way to put Oreo in the cultural conversation.”
