Paddy Power's cash-fuelled chorus
Tackling the contentious topic of football clubs being bought by billionaires, BBH and Freddie Waters' singalong spot sees a pub full of fans change their tune once they see the cheddar rolling in.
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Credits
View on- Agency BBH/London
- Production Company Pulse Films/London
- Director Freddie Waters
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Credits
View on- Agency BBH/London
- Production Company Pulse Films/London
- Director Freddie Waters
- Post Production Rascal Post Production
- Colorist Daniel Levy
- Music Supervision Black Sheep Studios (In-House at BBH/London)
- Sound String and Tins
- Sound Engineer Adam Smyth
- Chief Creative Officer Alex Grieve
- Associate Creative Director Lawrence Bushell
- Producer Nicola Dempsey
- DP Benjamin Kracun
- Associate Creative Director Luke Till
- Copywriter Dom Moira
- Editor Rachel Spann
- Art Director Kieron Roe
- Producer Alen Grebovic
- 2D Lead Artist John Thornton
- Assistant Producer Rebecca Ellis
- Music Supervisor Hywel Evans
- Music Imogen Pring
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Credits
powered by- Agency BBH/London
- Production Company Pulse Films/London
- Director Freddie Waters
- Post Production Rascal Post Production
- Colorist Daniel Levy
- Music Supervision Black Sheep Studios (In-House at BBH/London)
- Sound String and Tins
- Sound Engineer Adam Smyth
- Chief Creative Officer Alex Grieve
- Associate Creative Director Lawrence Bushell
- Producer Nicola Dempsey
- DP Benjamin Kracun
- Associate Creative Director Luke Till
- Copywriter Dom Moira
- Editor Rachel Spann
- Art Director Kieron Roe
- Producer Alen Grebovic
- 2D Lead Artist John Thornton
- Assistant Producer Rebecca Ellis
- Music Supervisor Hywel Evans
- Music Imogen Pring
Now, we're not going to get into the sticky debate over the pros and cons of billionaires buying up football clubs whilst writing about this spat as a) this cheeky spot does that job for us and b) we know next-to-nothing about 'the beautiful game'.
What we do know, however, is a show tune when we hear it, so were delighted to hear Paddy Power's entertaining remangling of We're In The Money form the basis for this fan-baiting ad, Football. You gotta love it., in which a stalwart supporter changes his tune when hearing of his club's new benefactors.
Following on from its joyful Cheltenham work, BBH's second commercial for the brand utilises the talents of Pulse's Freddie Waters and creative team Dom and Kier to create a piece that will provide a chortle to even the most stubborn of devoted die-hards.
