Parental moments lead to potential heartbreak for Non-Violence Sweden
A well-crafted and seemingly innocuous family-led ad turns serious with a message about child mortality.
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Credits
View on- Agency Social Industries/Stockholm
- Production Company Camp David
- Director Oliver Martin Henriquez
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Credits
View on- Agency Social Industries/Stockholm
- Production Company Camp David
- Director Oliver Martin Henriquez
- Executive Producer Kristina Wibom
- Producer Emma Creed
- Sound Supervisor Martin Mighetto
- VFX Artist Wille Rising
- Copywriter Fredrik Hanefalk
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Credits
powered by- Agency Social Industries/Stockholm
- Production Company Camp David
- Director Oliver Martin Henriquez
- Executive Producer Kristina Wibom
- Producer Emma Creed
- Sound Supervisor Martin Mighetto
- VFX Artist Wille Rising
- Copywriter Fredrik Hanefalk
Scenes of parental doting and unyielding love are all well and good, but when you know a commercial is for a non-profit called The Non-Violence Project, you know that there's going to be a sting in the tail.
Doing an excellent job of pushing all the maternal/paternal buttons, För många. För ofta. För unga. [Too many. Too often. For young people.] from Camp David and agency Social Industries is an exercise in essential manipulation - getting its point across by unsettling the audience.
Ably put together by director Oliver Martin Henriquez and co-director Josefin Lindeberg, this effective piece of communication does a good job of showing the unthinkable.
