PENNY takes stock of couch potatoes
The German supermarket chain's latest spot, through Serviceplan Campaign, combines stock footage with witty copywriting to create an ode to those who lounge.
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Credits
View on- Agency Serviceplan Group/Munich
- Production Company Neverest
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Credits
View on- Agency Serviceplan Group/Munich
- Production Company Neverest
- Managing Partner Matthias Harbeck
- Creative Director Sandra Loibl
- Exec Creative Director Christoph Everke
- Exec Producer Aisha Blackwell
- Associate Creative Director Andreas Daum
- Associate Creative Director Till Rothweiler
- Senior Art Director/Editor Lucas Dresch
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Credits
powered by- Agency Serviceplan Group/Munich
- Production Company Neverest
- Managing Partner Matthias Harbeck
- Creative Director Sandra Loibl
- Exec Creative Director Christoph Everke
- Exec Producer Aisha Blackwell
- Associate Creative Director Andreas Daum
- Associate Creative Director Till Rothweiler
- Senior Art Director/Editor Lucas Dresch
If one thing is likely during the covid-lockdown, it's that alongside self-shot home efforts and clever uses of technology, good ol' stock footage is likely to be in high demand.
Making the very best of this is Serviceplan Campaign's new spot for German supermarket chain PENNY.
Presenting a montage of couch-dwellers, #homefirst2 shines though it's smart copywriting and deliciously witty image choices, creating a smart and funny appreciation of those for whom lockdown is a lie-down.
