Pereira O'Dell Showcases How To Order Flowers Like A Pro In Latest Campaign For Proflowers.Com
Directed by the directing group Jean.
Looking to order flowers like a pro this Valentine’s Day? In a new campaign from bicoastal creative agency Pereira O’Dell, legendary pro football player Troy Aikman shows customers why they should head to ProFlowers.com.
Old tropes tend to show guys getting it wrong on Valentine’s Day. With this campaign, ProFlowers.com and Pereira O’Dell sought out to make the holiday a bit easier by highlighting how, with ProFlowers, anyone can become a pro at ordering flowers.
The spot, “Order Flowers Like A Pro,” showcases ProFlowers’ goal to make sending beautiful, fresh flowers easy and affordable, helping customers celebrate the moments that matter without the fuss. Longer cuts show an array of comical, quirky figures boasting their prowess at all things flowers, ranging from sculpting to wearing them. Troy Aikman, one of the football world’s most beloved top talents, then appears and announces that he’s a pro too – at ordering flowers, that is. Meanwhile, shorter iterations show the pro football player surrounded by dozens of roses. He encourages others to “order like a pro” too, directing viewers to ProFlowers.com.
ProFlowers is a part of FTD Companies, Inc. FTD provides a floral and gifting experience that helps thoughtful people confidently express their important sentiments and feel like an exceptional gift-giver, on special moments like Valentine’s Day and all year long.
The campaign includes TV, online video, social, PR and digital.
The spot was directed by Jean and produced by Community Films.
