PERIOD teams up with BBDO San Francisco and Seventh Generation to present celebrity PSA
PERIOD premiers SEE RED ahead of National Period Day on October 19 to call for menstrual equity and an end to period poverty.
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PERIOD gears up for the first-ever National Period Day on October 19th, the organization shared a new public service announcement SEE RED on its social channels this morning.
Created by BBDO San Francisco and sponsored by Seventh Generation, this PSA highlights the glaring insight that if faces were bleeding, someone would do something.
Featuring Stephanie Shepherd, Madame Gandhi, Krewella and more. What starts as a familiar PSA with people speaking passionately to the camera soon takes a sobering turn when these familiar faces start bleeding. It was created with the appreciation that, as humans, we are hard-wired to respond dramatically to blood. But when that blood is hidden, it’s too easy to ignore. Not having tampons and pads means not being able to go to school or work. A menstruator's time of the month should not mean time away from the education or wages they need.
“Society might be getting ever-so-slightly more comfortable acknowledging that periods exist, but until we’re ok with women free-bleeding in the streets, we better work harder to make pads and tampons accessible to all,” said Kate Catalinac, Creative Director at BBDO San Francisco.
Credits
View on- Agency BBDO SF
- Production Company Community Films
- Director Pam Thomas
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Credits
View on- Agency BBDO SF
- Production Company Community Films
- Director Pam Thomas
- Producer Leslie Seder
- Chief Creative Officer Matthew Miller
- Content Creator Bentley Rawle
- Creative Director Kate Catalinac
- Creative Director Corinne Goode
- Editor Dalan McNabola
- Head of Production Integrated (HP) Louise Doherty
- DP Tami Reiker
- Executive Producer Lizzie Schwartz
- Executive Producer Carl Swan
- VFX Method Studios/Los Angeles
- Music Alibi Music Library
- Executive Producer/Founder Jonathan Parks
- Audio Engineer Joaby Deal
- Audio Mixer Matt Wood / (Audio Mixer)
- Executive Producer Jaylen Block-Smith
- Colorist Jill Bogdanowicz
- Senior Producer Matt Moran
- Talent Stephanie Shepherd
- Talent Kiran (Madame Gandhi) Gandhi
- Talent Krewella
- Line Producer Tony Cantale
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO SF
- Production Company Community Films
- Director Pam Thomas
- Producer Leslie Seder
- Chief Creative Officer Matthew Miller
- Content Creator Bentley Rawle
- Creative Director Kate Catalinac
- Creative Director Corinne Goode
- Editor Dalan McNabola
- Head of Production Integrated (HP) Louise Doherty
- DP Tami Reiker
- Executive Producer Lizzie Schwartz
- Executive Producer Carl Swan
- VFX Method Studios/Los Angeles
- Music Alibi Music Library
- Executive Producer/Founder Jonathan Parks
- Audio Engineer Joaby Deal
- Audio Mixer Matt Wood / (Audio Mixer)
- Executive Producer Jaylen Block-Smith
- Colorist Jill Bogdanowicz
- Senior Producer Matt Moran
- Talent Stephanie Shepherd
- Talent Kiran (Madame Gandhi) Gandhi
- Talent Krewella
- Line Producer Tony Cantale
PSA sponsor Seventh Generation has long worked toward period equity for all. Across the brand’s full portfolio of period care products, including pads and tampons, 43 cents per package - representative of the average cost of the tampon tax in the United States, is donated to period related charities such as PERIOD.
“Seventh Generation is committed to championing period equity through our products, our advocacy actions and the company we keep, and we’re proud to be releasing this PSA with PERIOD,” said Ashley Orgain, Global Director of Advocacy and Sustainability at Seventh Generation.”
Youth activists are gearing up to rally nationwide on October 19, 2019 for National Period Day. The rallies will mark a single day of organized effort across all 50 states to raise awareness around the issue of period poverty, demanding accessibility to period products and calling for an end to luxury taxes on menstrual products. Currently, 35 states in the US still have a sales tax on period products considering them luxury items, while products for men’s sexual health such as Viagra are considered essential goods.
The average woman will spend an average of $11,000 in their lifetime on tampons, and one in four women struggled to afford period products in the last year, due to a lack of income. The most recent city-based study on period poverty in St. Louis revealed that “46 percent of low-income women had to choose between food and menstrual hygiene products.” PERIOD along with BBDO San Francisco and Seventh Generation are working to raise awareness on just this issue with their ‘SEE RED’ PSA.
“It’s really phenomenal to work with such incredible partners like Seventh Generation and BBDO San Francisco to advance this Menstrual Movement. Five years ago, when I started this organization at the age of 16, I would have never dreamed of mobilizing a campaign like this, with activists in all 50 US states -- but I am feeling more fired-up than ever before, and ready for our first-ever National Period Day! 2020 is going to be big!” said Nadya Okamoto, Founder and Executive Director at PERIOD.
PERIOD’s expansive network of youth-run chapters will be organizing rallies in all 50 states.
