Posten's Christmas paradox

The Christmas season is a time that highlights the issue of over-consumption and its impact on the environment. We often find ourselves torn between the urge to buy, give and indulge, yet we’re haunted by the awareness that another year has come to a close with no real solution to the climate crisis. 

Directed by Sean Meehan through Arts & Sciences, Posten’s heartfelt spot metaphorically illustrates this inner struggle with an emotional and turbulent love story between Father Christmas and Mother Earth. 

Against the atmospheric backdrop of snowy alpine forests, the protagonists grapple with their very different views on how to look after the next generation. Whilst Father Christmas wants to make the children happy the only way he knows how, Mother Earth struggles to make him aware of the impact this has on her world and their future.  

The campaign takes an imaginative and hard-hitting approach to making businesses aware of how they can be both the problem and the solution when it comes to climate change, hoping to motivate them to step up and take action.