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Power – Lower Than Low

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Directing duo BABYBABY bring their frenetic vision to this vibrant musical campaign for electronics brand Power, created by Schjarven through Giants & Toys.  

The silly spot sees a satisfied shopper exiting a Power store and bursting into hypnotic song over the brand’s surprisingly low prices.  

What ensues is almost two frenetic minutes of 90s-inspired awkward dancing, questionable eyebrows, washing machine music videos and TV gameshow fun.  

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