Prime Video brings UEFA spirit to the streets
In a magical campaign executed by LePub, the streaming service projects the UEFA Champions League SSC Napoli vs. Eintracht Frankfurt game onto laundry in the heart of Naples.
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Credits
View on- Agency Publicis/Milan
- Production Company In-House at Agency
- Director Tommaso Bianchi
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Credits
View on- Agency Publicis/Milan
- Production Company In-House at Agency
- Director Tommaso Bianchi
- Music Sizzer Amsterdam
- Creative Director Michiel Marsman
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Editor Tommaso Bianchi
- Chief Creative Officer Mihnea Gheorghiu
- Creative Director Luca Boncompagni
- Music Supervisor Richard Aardenburg
- Creative Director Diego Tardani
- Creative Director Alessandro Padalino
- Composer Marco Cucco
- Senior Art Director Giulia Trimarchi
- HP Francesca Zazzera
- Producer Erica Lora-Lamia
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Credits
powered by- Agency Publicis/Milan
- Production Company In-House at Agency
- Director Tommaso Bianchi
- Music Sizzer Amsterdam
- Creative Director Michiel Marsman
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Editor Tommaso Bianchi
- Chief Creative Officer Mihnea Gheorghiu
- Creative Director Luca Boncompagni
- Music Supervisor Richard Aardenburg
- Creative Director Diego Tardani
- Creative Director Alessandro Padalino
- Composer Marco Cucco
- Senior Art Director Giulia Trimarchi
- HP Francesca Zazzera
- Producer Erica Lora-Lamia
This heartwarming film was directed by Tommaso Bianchi and created by LePub for Prime Video, the Amazon-owned streaming service, and exclusive broadcaster of UEFA Champions League football in Italy.
Capturing the pre-game buzz in the iconic streets of Naples, Football Fairytale interviews the disappointed residents who were unable to get tickets or book a table to watch the game, therefore missing out on the excitement and atmosphere.
Luckily, the initiative, titled The Laundry Screening, surprised the community with a live screening of the game, projected onto sheets and washing hung between the historic buildings of Naples' Spanish neighbourhood, offering the fans a unique and immersive experience.
