Protergia’s midnight meet-cute
In the energy company's cinematic spot inspired by a Greek tradition, two frazzled protagonists find themselves trapped in a lift as the clock strikes twelve.
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Picky Productions
- Director Martin Werner
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Picky Productions
- Director Martin Werner
- Sound Musou Music Group
- Creative Director Andreas Grigoriadis
- Creative Director Giannis Sorotos
- Creative Director Dimitra Andrikopoulou
- Art Director Argiro Pasxou
- Creative Fotini Bili
- Creative Nikos Tsatouchas
- Art Director Maria Kalafara
- DP Thimios Bakatakis
- Editor Fotis Vasilis
- Colorist Didrik Brathen
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Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company Picky Productions
- Director Martin Werner
- Sound Musou Music Group
- Creative Director Andreas Grigoriadis
- Creative Director Giannis Sorotos
- Creative Director Dimitra Andrikopoulou
- Art Director Argiro Pasxou
- Creative Fotini Bili
- Creative Nikos Tsatouchas
- Art Director Maria Kalafara
- DP Thimios Bakatakis
- Editor Fotis Vasilis
- Colorist Didrik Brathen
Created by the The Newtons Laboratory and directed by Martin Werner through Picky Productions, this sweet spot for Greek energy provider Protergia tells a serendipitous love story that starts on New Years Eve.
Titled The Latecomers, the film follows the simultaneously disastrous journeys of two late party-goers as they race across town to arrive before the countdown. They both crash into the lobby with seconds to spare, but end up stuck in the lift together when the power goes out, sparking a heartwarming and flirtatious exchange.
At the heart of the film is the Greek tradition of turning the lights off immediately after midnight, symbolising a fresh start and welcoming in the new year after a moment of reflection in the dark.
