Publicis Conseil's bite of the big Apple
The agency's film for Orange / Apple sees everyday objects zoomed to a massive scale.
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
- Post-production Firm Studio
- Sound production Prodigious Paris
- Talent agency Agence di
- Talent agency Agence Alterego
- Chief Creative Officer Marco Venturelli
- Creative Director Fabrice Delacourt
- Copywriter Benjamin Sanial
- Art Director Raphael Halin
- Executive Producer/Partner Raphael Carassic
- Director of Production Ophelie Stavropoulos
- Casting Julie Navarro
- Editor Gwen Ghelid
- Head of Post Production Natacha Dolard
- Audio Producer Joel Tessonneau
- Producer Karolina Korta
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
- Post-production Firm Studio
- Sound production Prodigious Paris
- Talent agency Agence di
- Talent agency Agence Alterego
- Chief Creative Officer Marco Venturelli
- Creative Director Fabrice Delacourt
- Copywriter Benjamin Sanial
- Art Director Raphael Halin
- Executive Producer/Partner Raphael Carassic
- Director of Production Ophelie Stavropoulos
- Casting Julie Navarro
- Editor Gwen Ghelid
- Head of Post Production Natacha Dolard
- Audio Producer Joel Tessonneau
- Producer Karolina Korta
Most tech firms are at pains to highlight how small and efficient their products are, but, in its latest execution from Publicis Conseil, Apple seems to have gone the other way.
Seemingly shot on an everyday street, Dream Big sees normal folk strut the sidewalks with various pieces of oversized clobber - a big-headed baseball cap, a dummy the size of a stroller, a doughnut that could feed a thousand, etc...
Shot by Réalité through the appropriately titled Big Productions, this fun demo of the iPhone 15's 5x zoom (and the deals on it through Orange) are yet another example of Apple nailing the mix of the factual and the fantastical.
