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Publix – Merry birthday, from Publix

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Christmas Day is a non-stop party for those who celebrate, right? Well, not if it's overshadowing the other big party day in your year - your birthday.

Taking this niche observation and making an utterly charming campaign from it, Publix is doing the unthinkable in suggesting that Santa might not be the only decoration theme for the season; instead, wishing an adorably downhearted girl a Merry Birthday... with some dinosaurs.

Developed in partnership with its new AOR FIG, and shot by Xmas stalwart Seb Edwards through Park Pictures, this endearing look at the most unfortunate of birthdays (big JC excluded, natch) is a real winter warmer.

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